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Is the Kitchen Dead? -- The Rise of Home Meal Delivery Services

18th December 2018 Home Meal Delivery Services

This generation has a great appetite for home meal delivery. The invest bank UBS published a lengthy report about the increase in food ordering sales online in a global setting. According to their report, the delivery services sales will increase from a yearly average of $35 billion to $365 billion by 2030.

The survey also showed that restaurants such as McDonald and Buffalo wings which have signed up with apps such as Uber Eats have shown increased sales by almost a triple in just one year. It also showed that millennials are likely to use a delivery service like meal kit delivery service review three times as compared to their parents. The food delivery applications are included in the top most downloaded apps in the major markets. The UBS report painted a picture that in the year 2030, most of the meals that will be eaten from home are taken online and are delivered from the restaurants or from a central kitchen in the area.

UBS also said that the home meal delivery model has disrupted several sectors from taxi companies to supermarkets; they all now have an option of online ordering.  Their biggest fear is that cooking expertise will shrink just like sewing. In fact, sewing services have shrunk; now they only cater to simple repairs, which are rarely needed these days. Cooking could also be shrunk to only preparing a cup of tea and the rest are already ordered online.

Factors Contributing to Increased Online Sales

Several factors have contributed to the increase in home meal delivery. The major factor is readily available cheap labor. Many people can work as a driver for a delivery company at a small fee. The youth who have no white-collar jobs work for these companies to help maintain their upkeep. People who are also in between jobs also work for these companies.

Another factor is the rise of dark kitchens. These are kitchens that only do delivery services. They do not have a place for customers to sit and have a meal. Their main customers, therefore, are those who use the online platform to order food.  Technology has also played a role. Robots are flipping burgers and drones are now delivering food.

Effects of The Increase

The production cost of a professional meal that is home delivered is almost the same as a home cooked meal or cheaper if time is included. When this is done on a large scale, traditional food shops and retail spaces are likely to go out of business. There will be no one who will be going to buy ingredients at a small-scale level in order to make a meal. Local groceries are likely to be closed. Packaged food providers will also be affected. Companies like Nestle, Kraft Heinz, and General Mills will go out of business since they will be underutilized. Appliances sales will greatly reduce. They will only be making sales to restaurants and large-scale central kitchens, thus decreasing their sales significantly.

Conclusion

Time and convenience are the key factors that lead to an increased sale in food delivery. However, are they enough to replace the experience of cooking your own meal in the kitchen? It depends on the individual. Despite the news, home cooking is still appreciated these days and is still not totally gone.